PDF: Creating global brand: Consultores

Creating global brand: Consultores

WIPO Global Brand Database

Free global trademark search by text or image. Perform a trademark search by text or image in brand data from multiple national and international sources, including trademarks, appellations of origin and official emblems.

MARKETING EXCELLENCE

to create a global brand Dulux Key insights • ICI Paints embarked on its journey from local to global back in 2007 in the face of slowing growth with the aim of operating a much simplified and harmonised brand portfolio and investing in one global priority— Dulux. • A major needs state segmentation study, based

CHAPTER 1 BRANDING IN THE GLOBAL ECONOMY

companies without powerful brands invest heavily in order to create consumer goodwill towards their brands. Moreover, markets for brands have emerged, thus en abling brands to be licensed, franchised or acquired. Despite their importance to consumers and businesses, relatively little is known about the economy wide sig

Creating Global Brand in China

Creating Global Brand in China . Heritage of Growing the Finest Berries . Opportunity to Develop Berries into the Leading Produce Category in China Source:(IRIScan(Data,(2012(Note:(55Year(Volume(CAGRon(berries(lead(all(categories(at6.9%(Our Mission: To Continually Delight Berry

How Global Brands pete Harvard Business Review

When a brand is marketed around the world, that fact alone gives it an aura of excellence—and a set of obligations. To maximize the value of global reach, companies must manage both.